The packaging for start-up company shows off these healthy fruit and vegetable chips bare-naked goodness philosophy and playful humor. Their point of difference is that they are made from fruit and vegetable slices, air-dried, with nothing added whatsoever – hence the 'bare-naked' concept. Although black is a bold and unconventional choice for the healthy snack market, the agency chose this to show the product's vibrancy and give it extra shelf shout. The photography captures the product before and after air-drying illustrating the fruit is as good as nature intended.
Designed by Angela Spindler
Recognized by A' Design Award.
Angela Spindler has AA++ Rating, valid through 2025. AA++ stands for Distinguished Rating. DBI Awards the AA++ Rating to entities whose output stands out for its distinguished blend of innovation, aesthetic sensibility, and meticulous craftsmanship. This rating signifies consistent achievements that exceed professional standards, demonstrating advanced solutions capable of leaving a lasting impression. This certificate is awarded following a rigorous evaluation process conducted by an esteemed jury panel comprising journalists, academics, design professionals, and entrepreneurs from around the globe. The assessment follows a blind peer-review methodology, ensuring impartial judgment. Entries are meticulously evaluated based on pre-established criteria, with scores normalized and standardized to uphold fairness. This process celebrates and highlights distinguished achievements in innovation, design quality, and creative capacity.
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