A brand that translates family history. Coffee, family, 7 children and Mr Tunico. These are the pillars of this story, and that is what the logo translates. The coffee design discreetly replaces the i dot; the inseparable companion hat represents Mr Tunico; the typography represents family tradition and the handcraft way of coffee production. A seal design is to identify the brand quickly when applied into various places and objects with the use of the T, initial letter of Tunico, his hat and the 7 grains around, representing the 7 children to whom he passed the legacy of his lands and crops.
Designed by Mateus Matos Montenegro
Recognized by A' Design Award.
I am Mateus Montenegro, the founder of Montenegro Design in Brazil. A Award Winning design studio based in Fortaleza, with awards from around the globe. From the A'Design Award, Prêmios Lusófonsos, WOLDA - World Logo Design Award and the LAD - Latin American Design Award. Graduated in Architecture with a MA in Graphic and Editorial Design in Barcelona. After a decade working for some of the largest Ad Agencies in Brazil, he dedicated fulltime to design and his studio. The studio primary focus is Branding and Packaging Design. Design is creativity to resolve problems using an artistic equilibrium. Art is an expression of a feeling represent in many different ways.
Mateus Matos Montenegro has AA Rating, valid through 2023. AA stands for Excellent Rating. DBI Awards the AA Rating to entities demonstrating designs of high quality and innovation, marked by consistent performance and a commitment to delivering exceptional outcomes. This rating reflects a dedication to achieving excellence in innovation and design. This certificate is awarded following a rigorous evaluation process conducted by an esteemed jury panel, comprising a diverse group of experts from around the world, including journalists, academics, design professionals, and entrepreneurs. The assessment adheres to a blind peer-review methodology, ensuring complete impartiality. Entries are meticulously evaluated based on pre-established criteria, with scores being normalized and standardized to uphold fairness and consistency. This process recognizes and highlights excellent achievements in innovation, design quality, and creative capacity.
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