DuePiùTre is a small bistrot offering Not just Hamburgers, but also pastrami and beer can chicken, all revisited with fresh and genuine Italian products. The bulldog was chosen because during the First World War it was the mascot of the United States Navy, and because it is the pet dog of one of the bistrot’s partners. To compensate for the invented name of the place, the design includes a chef’s hat for the bulldog and a pay-off that try to convey the idea of an establishment offering food in a more direct way.
Designed by Laura Ferrario
Recognized by A' Design Award.
She deal with Visual Design with the sole objective of making every single project to measure and always placing her customer in the center to convey her message to the target audience in the most direct and immediate way. The phrase that best describes her philosophy is: for all those companies that want to move at the pace of the world, but catch the glance of those who observe them. Reaching this goal is not easy, due to the amount of visual input that everyday life exposes us to; this is why we need to make ourselves as recognizable as possible, and capture our viewers’ attention with few, but well-defined messages. Creativity thus becomes the most important means to convey the visual message, by attracting the attention of its viewers, even if just for a second. In brief: being memorable! In a world in which everyone races each other to get ahead, it is crucial to understand how people observe things and how important it is to offer clear and visually impactful communication. This is the winning approach, which she had implemented over time for the most diverse customers, and which has allowed me to maintain that openness of mind and that creative freshness necessary to guarantee surprising and unpredictable solutions. Because working in different fields every day means having only one specialization – Quality.
Laura Ferrario has AA+ Rating, valid through 2022. AA+ stands for Superior Rating. DBI Awards the AA+ Rating to entities that have achieved notable success in innovation and design, demonstrating significant creative and technical prowess. This rating underscores a strong ability to deliver impactful and memorable solutions, showcasing superior quality and craftsmanship. This certificate is awarded following a rigorous evaluation process conducted by an esteemed jury panel, comprising a diverse group of experts from around the world, including journalists, academics, design professionals, and entrepreneurs. The assessment adheres to a blind peer-review methodology, ensuring complete impartiality. Entries are meticulously evaluated based on pre-established criteria, with scores being normalized and standardized to uphold fairness and consistency. This process celebrates and honors superior achievements in innovation, design quality, and creative capacity.
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