Robot and Roboni redefine the everyday pencil sharpener by blending functionality with playful design. Robot, the boy, features a 360 degree rotating head, symbolizing the spinning away of worries, while its movable hands and chubby face add a touch of charm to any desk. Roboni, the girl, dressed in a skirt and bow, brings a cheerful presence with her sweet expression. Both sharpen pencils effortlessly, transforming a routine task into an uplifting experience that enhances writing and creativity.
Designed by hsin hung chou
Recognized by A' Design Award.
Carpenter, led by Chou Hsin-Hung, is a woodworking brand blending tradition with innovation. Growing up in a woodworking factory, Chou saw the decline of Taiwan’s industry and shifted from mass production to creative design. Before cultural and creative products gained traction in Taiwan, Carpenter was pioneering the field. Their unique designs, like the Pineapple Pineapple Money Holder and Hamburger Coaster Rich and Monkey Brings Wealth, combine craftsmanship with humor, earning market success. Carpenter evolved through three phases: opening their factory for tourism experiences, commercializing cultural products, and deepening hands-on services. They expanded internationally through exhibitions like Maison&Objet Paris and MoMA New York, Tokyo Gift Show bringing Taiwanese design to the world. Facing e-commerce and pandemic challenges, Chou Hsin-Hung reinforced the value of physical interaction, launching artisan workshops to highlight the tactile appeal of woodworking. This "experience economy" approach keeps Carpenter relevant in an increasingly digital market. Committed to sustainability, they use ESG-certified wood and participate in global trade shows. More than a brand, Carpenter is a cultural movement, elevating Taiwan’s woodworking craftsmanship worldwide.
hsin hung chou has AA Rating, valid through 2025. AA stands for Excellent Rating. DBI Awards the AA Rating to entities demonstrating designs of high quality and innovation, marked by consistent performance and a commitment to delivering exceptional outcomes. This rating reflects a dedication to achieving excellence in innovation and design. This certificate is awarded following a rigorous evaluation process conducted by an esteemed jury panel, comprising a diverse group of experts from around the world, including journalists, academics, design professionals, and entrepreneurs. The assessment adheres to a blind peer-review methodology, ensuring complete impartiality. Entries are meticulously evaluated based on pre-established criteria, with scores being normalized and standardized to uphold fairness and consistency. This process recognizes and highlights excellent achievements in innovation, design quality, and creative capacity.
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