Plexus introduces a new approach to modular joinery through the use of generative design and adaptable connectors. This system allows parts to be joined without traditional fasteners, enabling smooth transitions between components and structures. Designed for diverse applications, it enhances structural strength, flexibility, and material efficiency. With advanced metal treatments and eco-conscious processes, Plexus offers a sustainable, reconfigurable solution for evolving product and spatial needs.
Designed by Subinay Malhotra
Recognized by A' Design Award.
I am an interdisciplinary designer, researcher, and educator specializing in the intersection of industrial design, user experience, and emerging technologies like AI. With over a decade of global industry experience—including roles at Samsung Electronics, Bose, OLA Electric, and EPAM Continuum—I have successfully led projects that transitioned from concept to real-world products, several of which are protected under U.S. patents. My relevance today lies in how I bridge industry expertise with academic innovation. Currently an assistant professor at Iowa State University, I focus on shaping the next generation of designers by embedding empathy, inclusivity, and emerging technology into design education. My research challenges aging stereotypes by creating AI-driven, assistive technologies that enhance dignity and independence for older adults—an area of urgent societal need as global populations age. Among my achievements are prestigious grants supporting inclusive design research, a Red Dot Design Award for product innovation, jury membership at the iF Design Awards, and multiple peer-reviewed publications on universal design and AI. I also spearhead initiatives like the development of Universal Design and UX/UI Method Cards—tools that make complex design methodologies more accessible to students and professionals alike. I contribute to society by advancing inclusive, human-centered solutions that empower underrepresented groups, particularly the aging population. I am also deeply committed to mentoring students, fostering innovation ecosystems, and helping bridge the gap between academia and industry through workshops, courses, and collaborations. What makes me interesting is my constant drive to question conventions—whether it’s redefining how we approach assistive technology, rethinking design education for a digital future, or challenging the assumptions baked into traditional products and systems. I believe in design’s power not just to solve problems, but to shift mindsets, open new possibilities, and create a more equitable world.
Subinay Malhotra has A- Rating, valid through 2025. A- stands for Professional Rating. DBI Awards the A- Rating to entities whose designs meet the baseline standards of professional craftsmanship and creative execution. This rating recognizes reliable and competent efforts that are professionally executed. This certificate is awarded following a rigorous evaluation process conducted by an esteemed jury panel, comprising a diverse group of experts from around the world, including journalists, academics, design professionals, and entrepreneurs. The assessment adheres to a blind peer-review methodology, ensuring complete impartiality. Entries are meticulously evaluated based on pre-established criteria, with scores being normalized and standardized to uphold fairness and consistency. This process acknowledges and celebrates professional achievements in innovation, design quality, and creative capacity.
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Design Business Index champions design excellence, valuing official recognition from respected international juries over mere popularity. Our criteria focus on transparent, rigorous evaluations by peers, assessing quality, ethics, and innovation. Notably, the prestigious A' Design Award highlights truly exceptional projects, judged by academics, press members, and professionals using a documented scoring system. We exclusively feature professionals and studios that have earned at least one peer-reviewed award, particularly the A' Design Award, ensuring that our listings represent meritocratic accomplishment, innovation, and credibility.
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