Taking cultural transformation and craft innovation as its core, this project focuses on the poetry of Su Shi and theatrical elements to design a series of cultural liquor bottles inspired by his works. Su liquor promotes traditional Chinese culture, embodies the spirit of Dongpo, and advocates for cultural confidence. By using Su liquor as a foundational element, the project creates the Su Dongpo souvenir liquor, which further contributes to the cultural identity of Yanghe and enhances the overall brand consumption experience.
Designed by Heijie He
Recognized by A' Design Award.
Heijie He has AA++ Rating, valid through 2025. AA++ stands for Distinguished Rating. DBI Awards the AA++ Rating to entities whose output stands out for its distinguished blend of innovation, aesthetic sensibility, and meticulous craftsmanship. This rating signifies consistent achievements that exceed professional standards, demonstrating advanced solutions capable of leaving a lasting impression. This certificate is awarded following a rigorous evaluation process conducted by an esteemed jury panel comprising journalists, academics, design professionals, and entrepreneurs from around the globe. The assessment follows a blind peer-review methodology, ensuring impartial judgment. Entries are meticulously evaluated based on pre-established criteria, with scores normalized and standardized to uphold fairness. This process celebrates and highlights distinguished achievements in innovation, design quality, and creative capacity.
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