This innovative packaging reimagines Pu'er tea rituals through metric poetry: each 4g compressed brick (echoing four seasons phonetically) becomes a drinkable calendar. By translating grams into seasons via homophonic design, the system embeds cultural heritage into modern rituals. Tactile engagement is prioritized: unboxing the belly band mimics unrolling ancient scrolls, with fingerprint friendly edges inviting rediscovery of China's tea legacy.
Designed by Menghao Zeng
Recognized by A' Design Award.
CSD Chushan Design is a full-stack product strategy service brand and one of China's most professional brand power innovation agencies. With "Growth Services" as its core driving force, we leverage Stanford University's Design Thinking methodology - the 7D Creation Method - to help enterprises achieve growth in brand power and product capabilities. Our comprehensive services encompass the entire value chain, including: Strategic Opportunity Insights, Product Pre-concept Exploration, User Empathy Research & Product Definition, Design Definition, Product Development & Implementation, and Brand Marketing. We provide end-to-end solutions that bridge strategic planning to market execution, empowering brands to transform insights into impactful business outcomes.
Menghao Zeng has AA+ Rating, valid through 2025. AA+ stands for Superior Rating. DBI Awards the AA+ Rating to entities that have achieved notable success in innovation and design, demonstrating significant creative and technical prowess. This rating underscores a strong ability to deliver impactful and memorable solutions, showcasing superior quality and craftsmanship. This certificate is awarded following a rigorous evaluation process conducted by an esteemed jury panel, comprising a diverse group of experts from around the world, including journalists, academics, design professionals, and entrepreneurs. The assessment adheres to a blind peer-review methodology, ensuring complete impartiality. Entries are meticulously evaluated based on pre-established criteria, with scores being normalized and standardized to uphold fairness and consistency. This process celebrates and honors superior achievements in innovation, design quality, and creative capacity.
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