The 2024 visual identity system for the Guangzhou Academy of Fine Arts School of Visual Design transmutes ceremonial flags into proto architectures of design speculation. By weaponizing the flag's inherent dialectic, simultaneously serving as ideological docking stations for collective visioning and speculative incubators for disciplinary subversion, this framework repositions GAFA as a generative node within global design's epistemic evolution.
Designed by CHUNSHENG SHI
Recognized by A' Design Award.
Doctor of Fine Arts (in Art Studies), Graphic Designer, Curator, Faculty Member of the School of Visual Arts and Design at Guangzhou Academy of Fine Arts, Executive Council Member of Shenzhen Graphic Design Association, Researcher at the Trans Media Institute of Sungkyunkwan University in South Korea, Member of the International Council of Design (ico-D) - Korea Modern Design Association, Member of the Korea Visual Communication Design Association, and Operating Committee Member of the Asian Design Exhibition at the BIEAF Busan International Environmental Art Festival. Main Research Directions: Social Design, Narrative Design, and Design Thinking; Invited to give online and offline public lectures at institutions such as the China Academy of Art, the Central Academy of Fine Arts' "Future·Wei" [Social Design in China] 2022 National Open Course, Luxun Academy of Fine Arts, Xiamen University, Shantou University, and Design360°. Design Awards Won Independently or as the First Art Director include: Tokyo TDC Award, Silver Award at the China Star Design Awards, Silver Award at the Korea International Poster Biennale, Bronze Award at the Beijing International Design Week's Contemporary International Ink Design Exhibition, Selection for the Adobe Design Achievement Awards in the United States, Selection for the Award360° Annual Design Awards, Selection for the Kan Tai-keung Design Awards, participation in dozens of domestic and international competitions and exhibitions such as the 9th and 10th Asian Design Triennials, the Slovakia Outdoor Poster Design Exhibition, the Poland Ekoplakat/Ecoposter International Eco-Poster Exhibition, and the D&AD Greater China Winners' Selection Exhibition. Curated and co-curated dozens of exhibitions in the Czech Republic, Japan, South Korea, Taiwan (China), and other regions.
CHUNSHENG SHI has AA Rating, valid through 2025. AA stands for Excellent Rating. DBI Awards the AA Rating to entities demonstrating designs of high quality and innovation, marked by consistent performance and a commitment to delivering exceptional outcomes. This rating reflects a dedication to achieving excellence in innovation and design. This certificate is awarded following a rigorous evaluation process conducted by an esteemed jury panel, comprising a diverse group of experts from around the world, including journalists, academics, design professionals, and entrepreneurs. The assessment adheres to a blind peer-review methodology, ensuring complete impartiality. Entries are meticulously evaluated based on pre-established criteria, with scores being normalized and standardized to uphold fairness and consistency. This process recognizes and highlights excellent achievements in innovation, design quality, and creative capacity.
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