Cathay Pacific In Flight Entertainment is a next generation, user-centric digital experience tailored for passengers of all ages. Designed to integrate across 14 screen types and 3 aircraft models seamlessly, it enhances accessibility with an industry-leading triple a contrast ratio. The My Journey feature allows passengers to personalize their inflight experience, while an extensive curated content library of 10,000 media options ensures engagement. With 500 tailored UI designs.
Designed by Deniz Kurtcepe
Recognized by A' Design Award.
We are a global technology consultancy specializing in digital innovation, software development, and strategic design. Our story began in Finland in 2000, and today, we are a team of over 750 designers, developers, and strategists worldwide. We have offices in six countries across Europe, North America, and Asia, with our headquarters located in Helsinki. We operate in eight business units that provide end-to-end digital solutions in industries such as aerospace, defense and security, industrial, healthcare, gaming and entertainment, retail, and public services. We also invest in and co-found growing companies through our Fusion Ecosystem – a network of over 30 independent digital and technology companies dedicated to collaborative innovation. My journey in design has been a diverse and enriching one, spanning across industries and mediums, from digital product design to vehicle and industrial design. This eclectic background has given me a unique perspective, allowing me to approach each project with a holistic and user-centric mindset. I started my design career by diving deep into digital product design, where I quickly learned the importance of understanding the user’s needs and pain points. This foundation has been the bedrock of my approach, driving me to create solutions that not only meet user expectations but exceed them. My work with global brands like Heineken, Lynk & Co, and Etihad Airways allowed me to refine my skills in user experience (UX) and user interface (UI) design, crafting intuitive interfaces that are both functional and visually compelling. One of my most rewarding experiences was leading the design of Cathay Pacific’s Inflight Entertainment (IFE) system, where I was able to redefine passenger interaction and engagement on a massive scale. This project earned me a Red Dot Award, a testament to my commitment to pushing the boundaries of design. Beyond the accolades, what I cherish most is knowing that my work is actively used by hundreds of thousands of people, enhancing their travel experiences every day. My passion for design extends beyond digital interfaces into the world of 3D and industrial design. With the "Vision K" project, I ventured into the realms of vehicle design, where I explored the convergence of form, function, and technology. From sketching the sleek exterior to crafting an ergonomic and intuitive dashboard, Vision K represents my drive to innovate and challenge conventional design norms. The project allowed me to dive into various disciplines, from advanced 3D rendering to video production, ensuring that every detail of the design was meticulously crafted. What fuels my creativity is the belief that design is not just about aesthetics but about creating meaningful experiences that resonate with people. Whether it’s through the seamless integration of a vehicle’s HMI or the intuitive layout of a dashboard, I strive to create designs that make a difference in how people interact with the world around them. My approach is always user-centric, blending empathy with innovation to deliver solutions that are as practical as they are beautiful. When I’m not immersed in a project, you can find me exploring the latest design trends, sketching new ideas, or simply enjoying the vibrant culture of Amsterdam. I’m always curious, always learning, and always looking for the next challenge that will push my creative boundaries.
Deniz Kurtcepe has AA Rating, valid through 2025. AA stands for Excellent Rating. DBI Awards the AA Rating to entities demonstrating designs of high quality and innovation, marked by consistent performance and a commitment to delivering exceptional outcomes. This rating reflects a dedication to achieving excellence in innovation and design. This certificate is awarded following a rigorous evaluation process conducted by an esteemed jury panel, comprising a diverse group of experts from around the world, including journalists, academics, design professionals, and entrepreneurs. The assessment adheres to a blind peer-review methodology, ensuring complete impartiality. Entries are meticulously evaluated based on pre-established criteria, with scores being normalized and standardized to uphold fairness and consistency. This process recognizes and highlights excellent achievements in innovation, design quality, and creative capacity.
Use the form below to discover award-winning designers, brands, and more on the Design Business Index.
The Design Business Index (DBI) is a merit-based rating system and professional directory founded to address one of the design industry’s biggest challenges: the difficulty of reliably assessing a designer’s true capabilities before a project begins. Through its partnership with the internationally recognized A’ Design Award, DBI combines a rigorous blind review process with transparent evaluation criteria to transform subjective design quality into objective credentials. By featuring only those who have demonstrated excellence under these stringent standards, DBI ensures a carefully curated pool of top talent, where clients can make confident, data-driven decisions about creative partnerships.
Beyond its directory, DBI offers a comprehensive DBI Credibility Suite™ designed to help designers and studios stand out in an overcrowded market. Each DBI-rated professional receives authoritative certificates, digital assets, and rating logos that validate their skills and attest to their proven creative excellence. These tools seamlessly integrate into websites, social media, and marketing materials—reinforcing trust, credibility, and, ultimately, market value. Notably, DBI ratings remain valid for a two-year period, encouraging ongoing professional development and highlighting those who continuously push the boundaries of innovation.
By systematically reducing guesswork and eliminating reliance on subjective portfolio reviews alone, the Design Business Index creates a more efficient, trustworthy, and merit-based environment for both clients and designers. With DBI, top talent rises above the noise, clients gain peace of mind, and the entire global design community benefits from higher standards of creativity, innovation, and professional excellence.
Design Business Index champions design excellence, valuing official recognition from respected international juries over mere popularity. Our criteria focus on transparent, rigorous evaluations by peers, assessing quality, ethics, and innovation. Notably, the prestigious A' Design Award highlights truly exceptional projects, judged by academics, press members, and professionals using a documented scoring system. We exclusively feature professionals and studios that have earned at least one peer-reviewed award, particularly the A' Design Award, ensuring that our listings represent meritocratic accomplishment, innovation, and credibility.
Pro Entry
Digital Entry
Smart Entry
Industry Standard Entry
