This product design is an improvement on the traditional round steering wheel which can improve the driver's forward vision. The wheel rim shape of Oval Rectangle highlights a sense of technology and futurism, and combines the advantages of circular steering wheel and half-spoke steering wheel. The design of different materials and colors on the double rings of inner and outer reflects a visual effect of layering. The application of special material-color gradient fabrics provides more personalized choices. The Designer hopes to create a product that balances aesthetics and practicality.
Designed by Don Ian
Recognized by A' Design Award.
Don Ian has worked in the automotive industry for more than 10 years, has mastered the knowledge of automotive factory planning, and is very interested in brand and product design. At the end of 2023, he founded "Agiling", with the company's vision of creating better human-machine interaction tools, and independently completed the design and development of the company's first product-the "Cyber Yoke" steering wheel.
Don Ian has A++ Rating, valid through 2025. A++ stands for Noteworthy Rating. DBI Awards the A++ Rating to entities delivering noteworthy design efforts that showcase strong innovation, sound execution, and a clear alignment with project objectives. This rating underscores a capacity to produce meaningful creative outputs that address user needs while maintaining a high standard of quality. This certificate is awarded following a rigorous evaluation process led by an esteemed jury panel made up of journalists, academics, design professionals, and entrepreneurs worldwide. The assessment uses a blind peer-review methodology to ensure impartiality, with entries evaluated according to established guidelines and scored uniformly. Through this process, DBI highlights and honors noteworthy achievements in innovation, design quality, and creative capacity.
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