This hug me Chair is steel land's deep appreciation for the customers who have supported and accompanied it over the years, as well as a tangible expression of its love and dedication to the industry. It symbolizes the brand's commitment to continuously enhancing human living quality with meticulously crafted high quality furniture. Moreover, it represents Steelo Land's open and inclusive attitude, embracing every changing moment. Whether reflecting on past glories or facing future challenges, steel land approaches each with humility, ready to embark anew on a journey.
Designed by Zipeng Zhou
Recognized by A' Design Award.
As a furniture designer, I am always fascinated by exploring the relationship between people and space, as well as the balance between function and aesthetics. Each piece of furniture is not merely a practical item; it is an art form, an extension of the atmosphere of a space and the lifestyle it represents. I am particularly passionate about creating designs that are both comfortable and visually striking, achieved through a deep study of materials, proportions, and structure. Behind each design lies a focus on detail, an understanding of material characteristics, and a fresh interpretation of space usage. I believe that great furniture design can break traditional boundaries, becoming an indispensable fusion of art and function in people's daily lives.
Zipeng Zhou has AA Rating, valid through 2025. AA stands for Excellent Rating. DBI Awards the AA Rating to entities demonstrating designs of high quality and innovation, marked by consistent performance and a commitment to delivering exceptional outcomes. This rating reflects a dedication to achieving excellence in innovation and design. This certificate is awarded following a rigorous evaluation process conducted by an esteemed jury panel, comprising a diverse group of experts from around the world, including journalists, academics, design professionals, and entrepreneurs. The assessment adheres to a blind peer-review methodology, ensuring complete impartiality. Entries are meticulously evaluated based on pre-established criteria, with scores being normalized and standardized to uphold fairness and consistency. This process recognizes and highlights excellent achievements in innovation, design quality, and creative capacity.
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The Design Business Index (DBI) is a merit-based rating system and professional directory founded to address one of the design industry’s biggest challenges: the difficulty of reliably assessing a designer’s true capabilities before a project begins. Through its partnership with the internationally recognized A’ Design Award, DBI combines a rigorous blind review process with transparent evaluation criteria to transform subjective design quality into objective credentials. By featuring only those who have demonstrated excellence under these stringent standards, DBI ensures a carefully curated pool of top talent, where clients can make confident, data-driven decisions about creative partnerships.
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Design Business Index champions design excellence, valuing official recognition from respected international juries over mere popularity. Our criteria focus on transparent, rigorous evaluations by peers, assessing quality, ethics, and innovation. Notably, the prestigious A' Design Award highlights truly exceptional projects, judged by academics, press members, and professionals using a documented scoring system. We exclusively feature professionals and studios that have earned at least one peer-reviewed award, particularly the A' Design Award, ensuring that our listings represent meritocratic accomplishment, innovation, and credibility.
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