The integration of traditional Chinese paintings and a distinctive color palette sets this packaging apart. The red and gold colourway builds a strong connection with Chinese culture. Traditional Chinese genre paintings in relief encircle the bottle, exuding artistic elegance. This design also makes the previously intangible history and culture behind Chinese distilled spirits visible, positioning Moutai 1935 as a gift with deep cultural significance for global recipients. When savoring Moutai 1935, one will be immersed in an Oriental experience that engages taste, touch, and spirit.
Designed by Kweichow Moutai-Flavor Series Spirits
Recognized by A' Design Award.
Chengdu Wanjiazu Technology Co., Ltd, deep into liquor brands for more than ten years, sticks to the forefront of liquor packaging and brand design in China, and is an integrated service provider integrating development, design, production, agency and advertising. The cooperation of the whole project, product packaging design, product value endorsement, marketing strategy, advertising creative design, new media operation, etc., enjoys good visibility and reputation in the industry.
Kweichow Moutai-Flavor Series Spirits has A- Rating, valid through 2025. A- stands for Professional Rating. DBI Awards the A- Rating to entities whose designs meet the baseline standards of professional craftsmanship and creative execution. This rating recognizes reliable and competent efforts that are professionally executed. This certificate is awarded following a rigorous evaluation process conducted by an esteemed jury panel, comprising a diverse group of experts from around the world, including journalists, academics, design professionals, and entrepreneurs. The assessment adheres to a blind peer-review methodology, ensuring complete impartiality. Entries are meticulously evaluated based on pre-established criteria, with scores being normalized and standardized to uphold fairness and consistency. This process acknowledges and celebrates professional achievements in innovation, design quality, and creative capacity.
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