Billund - Design Business Index

Billund

The Billund grinder is an upside-down spice, salt, pepper grinder meaning that it does not leave any residues on the table. It has a silicone plug at the bottom that makes it easy to fill up with any spices or blends that you love using. It is a fun, playful design inspired by the colourful building blocks of Denmark. The housing of the Billund grinder is entirely made of a sustainable bio-composite. The material comes from a combination of wood cellulose fibres and the oils that are squeezed out of wood pulp when making paper.

Designed by Sam Murley

20.174 Views

Recognized by A' Design Award.

Sam Murley

Sam Murley is an inquisitive, realistic and artistic product developer with an agile approach to the process of developing new products. Originally from Brighton, UK he now lives and works in Copenhagen, Denmark. He has a keen interest in sustainable materials, manufacturing, design and research. Realising digital renders into physical objects for the development of commercial and consumer kitchenware products is his passion.

Sam Murley DBI Rating

A+++

2025

Impressive Rating

Highlights designers and teams who stand out for remarkable creativity, execution, and overall excellence, demonstrating a notable level of impact and aesthetic appeal.

Sam Murley has A+++ Rating, valid through 2025. A+++ stands for Impressive Rating. DBI Awards the A+++ Rating to entities demonstrating impressive displays of creativity, quality, and innovation in their design endeavors. This rating applauds a consistently strong capacity to resonate with diverse audiences and stakeholders, reflecting thoughtful artistry and adept problem-solving. This certificate is awarded following a rigorous evaluation process conducted by an esteemed jury panel, comprising experts from various fields such as journalism, academia, design, and entrepreneurship. The assessment adheres to a blind peer-review methodology to ensure unbiased evaluation. Entries are meticulously judged against predetermined criteria, with scores normalized and standardized for consistency. This process recognizes and celebrates impressive achievements in innovation, design quality, and creative capacity.

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Sam Murley Fields of Mastery

Showcase

About DBI

The Design Business Index (DBI) is a merit-based rating system and professional directory founded to address one of the design industry’s biggest challenges: the difficulty of reliably assessing a designer’s true capabilities before a project begins. Through its partnership with the internationally recognized A’ Design Award, DBI combines a rigorous blind review process with transparent evaluation criteria to transform subjective design quality into objective credentials. By featuring only those who have demonstrated excellence under these stringent standards, DBI ensures a carefully curated pool of top talent, where clients can make confident, data-driven decisions about creative partnerships.

Beyond its directory, DBI offers a comprehensive DBI Credibility Suite™ designed to help designers and studios stand out in an overcrowded market. Each DBI-rated professional receives authoritative certificates, digital assets, and rating logos that validate their skills and attest to their proven creative excellence. These tools seamlessly integrate into websites, social media, and marketing materials—reinforcing trust, credibility, and, ultimately, market value. Notably, DBI ratings remain valid for a two-year period, encouraging ongoing professional development and highlighting those who continuously push the boundaries of innovation.

By systematically reducing guesswork and eliminating reliance on subjective portfolio reviews alone, the Design Business Index creates a more efficient, trustworthy, and merit-based environment for both clients and designers. With DBI, top talent rises above the noise, clients gain peace of mind, and the entire global design community benefits from higher standards of creativity, innovation, and professional excellence.

Design Business Index champions design excellence, valuing official recognition from respected international juries over mere popularity. Our criteria focus on transparent, rigorous evaluations by peers, assessing quality, ethics, and innovation. Notably, the prestigious A' Design Award highlights truly exceptional projects, judged by academics, press members, and professionals using a documented scoring system. We exclusively feature professionals and studios that have earned at least one peer-reviewed award, particularly the A' Design Award, ensuring that our listings represent meritocratic accomplishment, innovation, and credibility.

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Professional Edition

Pro Entry

No Winner Fees

  • All-Inclusive A’ Design Prize (Trophy, Yearbook, Certificate, Gala Night, PR Services)
  • Designed to help promote laureates internationally, create business opportunities & provide media exposure
  • Perfect for enterprises, agencies, professionals, government & NGOs
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  • Cost-Effective version of the professional edition
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  • Same rigorous peer-reviewed & anonymous voting process

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Smart Entry

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  • Winners can add services (press releases, trophies, yearbook inclusion) after results are announced
  • Perfect for emerging professionals or entrepreneurs who value budget control
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Classic Edition
Classic Edition

Industry Standard Entry

Requires Winner Fees

  • Submit your work for official A' Design Award consideration
  • Automated checks and peer review for each submission
  • Pick the package (Professional, Digital, or Vision) if you prefer no winner fees
  • Winner fees apply to finalize your award status for the Classic Edition