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Designed by Zilin Zhou
Recognized by A' Design Award.
Zilin Zhou (Jason) is a passionate and award-winning product designer dedicated to shaping human-centered experiences that bring about positive change in people's lives. His primary objective is to harness the power of design to intricately weave together concepts, cultural influences, and individuals, crafting compelling connections. Zilin draws inspiration from attentive observation, enriching conversations, and formal design research, constantly broadening his perspectives. His deep fascination with the intricacies of the web has led him to delve into how design influences and shapes user experiences. This curiosity mirrors his interest in user experiential design and product design, which initially sprouted from his intrigue with architecture and technology. Across all his projects, Zilin aims to envision the broader system and continually question its benefits for users. Design captivates Zilin as it serves as a potent tool for tackling real-world challenges. He thrives on solving complex problems, adopting a designer's mentality, and developing methodologies that craft functional, unforgettable brands. His passion lies in creating user-centric designs and immersive digital experiences that empower individuals to perceive the world from a fresh perspective. Zilin is honored to have received recognition for his work, including being a Red Dot Design Award recipient and a nominee for the UX Design Award. These acknowledgments serve as markers of his dedication to creating impactful designs. Aspiring to continue expanding his horizons as a seasoned designer, Zilin constantly seeks new, meaningful ways to solve problems and acquire skills that translate his ideas into truly magical experiences and products.
Zilin Zhou has A++ Rating, valid through 2025. A++ stands for Noteworthy Rating. DBI Awards the A++ Rating to entities delivering noteworthy design efforts that showcase strong innovation, sound execution, and a clear alignment with project objectives. This rating underscores a capacity to produce meaningful creative outputs that address user needs while maintaining a high standard of quality. This certificate is awarded following a rigorous evaluation process led by an esteemed jury panel made up of journalists, academics, design professionals, and entrepreneurs worldwide. The assessment uses a blind peer-review methodology to ensure impartiality, with entries evaluated according to established guidelines and scored uniformly. Through this process, DBI highlights and honors noteworthy achievements in innovation, design quality, and creative capacity.
Use the form below to discover award-winning designers, brands, and more on the Design Business Index.
The Design Business Index (DBI) is a merit-based rating system and professional directory founded to address one of the design industry’s biggest challenges: the difficulty of reliably assessing a designer’s true capabilities before a project begins. Through its partnership with the internationally recognized A’ Design Award, DBI combines a rigorous blind review process with transparent evaluation criteria to transform subjective design quality into objective credentials. By featuring only those who have demonstrated excellence under these stringent standards, DBI ensures a carefully curated pool of top talent, where clients can make confident, data-driven decisions about creative partnerships.
Beyond its directory, DBI offers a comprehensive DBI Credibility Suite™ designed to help designers and studios stand out in an overcrowded market. Each DBI-rated professional receives authoritative certificates, digital assets, and rating logos that validate their skills and attest to their proven creative excellence. These tools seamlessly integrate into websites, social media, and marketing materials—reinforcing trust, credibility, and, ultimately, market value. Notably, DBI ratings remain valid for a two-year period, encouraging ongoing professional development and highlighting those who continuously push the boundaries of innovation.
By systematically reducing guesswork and eliminating reliance on subjective portfolio reviews alone, the Design Business Index creates a more efficient, trustworthy, and merit-based environment for both clients and designers. With DBI, top talent rises above the noise, clients gain peace of mind, and the entire global design community benefits from higher standards of creativity, innovation, and professional excellence.
Design Business Index champions design excellence, valuing official recognition from respected international juries over mere popularity. Our criteria focus on transparent, rigorous evaluations by peers, assessing quality, ethics, and innovation. Notably, the prestigious A' Design Award highlights truly exceptional projects, judged by academics, press members, and professionals using a documented scoring system. We exclusively feature professionals and studios that have earned at least one peer-reviewed award, particularly the A' Design Award, ensuring that our listings represent meritocratic accomplishment, innovation, and credibility.
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