Magic Countertop Washbasin, changes the common perception about washbasins with its unique form while providing a new flow perception and aesthetics for the user by passing the water through the valve invisibly. There are two structures under the basin carrying the unit, on the right and on the left, which function as legs. The waste water passes through the structure on the left side of the washbasin and leaves the basin through the concealed siphon connection specially designed for the washbasin.
Designed by SEREL Ceramic Factory
Recognized by A' Design Award.
Serel Ceramic, a member of Elginkan Group, is manufactured Serel branded ceramic bathroom wares more than 45 years. Without compromise on quality, Serel is one of the leader brands that offer all world markets savings, health, aesthetics and comfort featured products with its many years of experience, and professional management approach.
SEREL Ceramic Factory has AA++ Rating, valid through 2024. AA++ stands for Distinguished Rating. DBI Awards the AA++ Rating to entities whose output stands out for its distinguished blend of innovation, aesthetic sensibility, and meticulous craftsmanship. This rating signifies consistent achievements that exceed professional standards, demonstrating advanced solutions capable of leaving a lasting impression. This certificate is awarded following a rigorous evaluation process conducted by an esteemed jury panel comprising journalists, academics, design professionals, and entrepreneurs from around the globe. The assessment follows a blind peer-review methodology, ensuring impartial judgment. Entries are meticulously evaluated based on pre-established criteria, with scores normalized and standardized to uphold fairness. This process celebrates and highlights distinguished achievements in innovation, design quality, and creative capacity.
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The Design Business Index (DBI) is a merit-based rating system and professional directory founded to address one of the design industry’s biggest challenges: the difficulty of reliably assessing a designer’s true capabilities before a project begins. Through its partnership with the internationally recognized A’ Design Award, DBI combines a rigorous blind review process with transparent evaluation criteria to transform subjective design quality into objective credentials. By featuring only those who have demonstrated excellence under these stringent standards, DBI ensures a carefully curated pool of top talent, where clients can make confident, data-driven decisions about creative partnerships.
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By systematically reducing guesswork and eliminating reliance on subjective portfolio reviews alone, the Design Business Index creates a more efficient, trustworthy, and merit-based environment for both clients and designers. With DBI, top talent rises above the noise, clients gain peace of mind, and the entire global design community benefits from higher standards of creativity, innovation, and professional excellence.
Design Business Index champions design excellence, valuing official recognition from respected international juries over mere popularity. Our criteria focus on transparent, rigorous evaluations by peers, assessing quality, ethics, and innovation. Notably, the prestigious A' Design Award highlights truly exceptional projects, judged by academics, press members, and professionals using a documented scoring system. We exclusively feature professionals and studios that have earned at least one peer-reviewed award, particularly the A' Design Award, ensuring that our listings represent meritocratic accomplishment, innovation, and credibility.
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