The design is a back weight for freediving, which allows an ultra precise balance and buoyancy. Its assets, its modular and fast load capacity, up to 6 kg, usable in any position, any freediving discipline. It is equipped with a quick release and adjustment buckles to adjust to different sizes, whatever the gender, offering incredible comfort that quickly makes you forget the weight carried. Its design comes from the fusion of marine animals and gear created for speed to give it very hydrodynamic lines and offer optimal glide under water. Its versatility makes it a one-of-a-kind concept.
Designed by LAHCCEN LUDOVIC
Recognized by A' Design Award.
Its primary objective: to impact. Demanding, he takes care of the smallest detail that must be justified. He does not like creations without meaning, without stories or without emotions in order to create a stronger interaction with the target. He knows perfectly well how to adapt and communicate his expectations. This allowed him, in addition to his approach and experience, to explain his vision and lead the design of new equipment for freedivers. He also knows how to listen and surround himself with experts to obtain convincing results. For this, he is inspired, researches, compares, audits, questions, to propose a differentiating approach which even at the same time, marketing, trends, aesthetics, psychology, cognitive biases, and his experience in order to design a unique and specific cocktail
LAHCCEN LUDOVIC has A+++ Rating, valid through 2024. A+++ stands for Impressive Rating. DBI Awards the A+++ Rating to entities demonstrating impressive displays of creativity, quality, and innovation in their design endeavors. This rating applauds a consistently strong capacity to resonate with diverse audiences and stakeholders, reflecting thoughtful artistry and adept problem-solving. This certificate is awarded following a rigorous evaluation process conducted by an esteemed jury panel, comprising experts from various fields such as journalism, academia, design, and entrepreneurship. The assessment adheres to a blind peer-review methodology to ensure unbiased evaluation. Entries are meticulously judged against predetermined criteria, with scores normalized and standardized for consistency. This process recognizes and celebrates impressive achievements in innovation, design quality, and creative capacity.
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