Gamma navigates against the tendencies, the over-simplifying and the human disconnection with the corporate digital world. As Gamma's target audiance is elder and extreamly wealthy, the design is focused in creating a exclusive looking high end brand. Respecting the classic touch points of a antique bank and including the modern facilities of a new one, at user choice. Gamma carries a speech where it is seen more as a brand than as a bank. Like a club, which allows the customers to have a sense of belonging. It uses emotional appeal and unique experiences to generate the desire.
Designed by Victor Weiss
Recognized by A' Design Award.
Victor Weiss is a visual branding designer. Apart from the internationally awarded studio that carries his name, Weiss is known for his many contributions to the creative segment, strong core values and well established team. Creator of the first international Visual Identity Community, (A group that carries an outstanding 42 features on Behance) also a speaker on branding workshops in South Africa, Los Angeles, Dubai, and Rio de Janeiro. Weiss believes design is one of the most powerful forces in our lives, whether or not we are aware of it. He thinks design can make companies succeed as well as bad design can contribute to failure.
Victor Weiss has AA Rating, valid through 2024. AA stands for Excellent Rating. DBI Awards the AA Rating to entities demonstrating designs of high quality and innovation, marked by consistent performance and a commitment to delivering exceptional outcomes. This rating reflects a dedication to achieving excellence in innovation and design. This certificate is awarded following a rigorous evaluation process conducted by an esteemed jury panel, comprising a diverse group of experts from around the world, including journalists, academics, design professionals, and entrepreneurs. The assessment adheres to a blind peer-review methodology, ensuring complete impartiality. Entries are meticulously evaluated based on pre-established criteria, with scores being normalized and standardized to uphold fairness and consistency. This process recognizes and highlights excellent achievements in innovation, design quality, and creative capacity.
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