Onogreen introduces their discrete integrated toilet brush which goes completely unnoticed. Integrating the brush into the toilet and the telescopic handle system offers benefits, both aesthetic and functional. The aim is to avoid the spread of germs and bad smells while saving space in the bathroom and concealing unsightly traditional toilet brushes. By staying out of sight, the brush inspires greater confidence in bathroom hygiene. The brush part of the Onogreen toilet brush is replaceable. Onogreen aims to achieve these objectives in addition to concealing the presence of the toilet brush.
Designed by Alfredo Laria
Recognized by A' Design Award.
Onogreen is a new brand created in Asturias, Spain, during COVID. It aims to design original bathroom accessories which are both sustainable and functional. Its founder, Alfredo Laria, is a professional with ample know-how gained during more than 15 years of experience in the bathroom industry. He is a versatile entrepreneur with an extensive knowledge in Marketing and Business an innate curiosity for strange and singular things. Onogreen aspires to design innovative, disruptive solutions while eliminating the cognitive dissonance that occurs after the purchase of certain accessories such as toilet brushes.
Alfredo Laria has A- Rating, valid through 2024. A- stands for Professional Rating. DBI Awards the A- Rating to entities whose designs meet the baseline standards of professional craftsmanship and creative execution. This rating recognizes reliable and competent efforts that are professionally executed. This certificate is awarded following a rigorous evaluation process conducted by an esteemed jury panel, comprising a diverse group of experts from around the world, including journalists, academics, design professionals, and entrepreneurs. The assessment adheres to a blind peer-review methodology, ensuring complete impartiality. Entries are meticulously evaluated based on pre-established criteria, with scores being normalized and standardized to uphold fairness and consistency. This process acknowledges and celebrates professional achievements in innovation, design quality, and creative capacity.
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