The Heralbony Package was created as branding for an art-life brand that sells art by artists with intellectual disabilities. Based on the brand concept of promoting the works of artists with intellectual disabilities, blue, the symbolic color of World Autism Day, was chosen for the brand color. In addition, one type of blue paper was selected as the brand's official paper out of more than 9,000 types of paper products from Japanese paper makers. By using only that blue paper for all brand tools that customers touch, a consistent worldview was designed.
Designed by Atsushi Morita
Recognized by A' Design Award.
At Paper Parade, our theme is to create new value in paper and printing while crossing the boundaries between digital and physical. While experimenting with new forms of expression and exploring new concepts, we will continue to develop works that change the values of paper, printing, and materials, centering on graphic design. We are able to express ourselves uniquely while being influenced by the two forms of expression, design and artwork. The origin of Paper Parade is "exploring the possibilities of paper and printing". I believe that combining paper and printing with new elements will lead to even more possibilities.
Atsushi Morita has AA+ Rating, valid through 2024. AA+ stands for Superior Rating. DBI Awards the AA+ Rating to entities that have achieved notable success in innovation and design, demonstrating significant creative and technical prowess. This rating underscores a strong ability to deliver impactful and memorable solutions, showcasing superior quality and craftsmanship. This certificate is awarded following a rigorous evaluation process conducted by an esteemed jury panel, comprising a diverse group of experts from around the world, including journalists, academics, design professionals, and entrepreneurs. The assessment adheres to a blind peer-review methodology, ensuring complete impartiality. Entries are meticulously evaluated based on pre-established criteria, with scores being normalized and standardized to uphold fairness and consistency. This process celebrates and honors superior achievements in innovation, design quality, and creative capacity.
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