Synchron is a universal analog clock that displays the official time of different countries simultaneously. Unlike digital clocks, this desk clock displays a similar situation in all locations, ie, it contrasts the mechanical understanding of time with its arbitrary understanding. The concept is about problematic confrontation with time, and it's taken from a critical perspective that recognizes the clock as a symbol of labor in the digital age. A type of aesthetic in performance, that in the present age is considered as a useless decorative abject, that is expected to work continuously.
Designed by Farzan Shamasblou
Recognized by A' Design Award.
Farzan Shamasblou is an Iranian architect and multidisciplinary designer, and has been the design director of Pratic studio since 2016. He earned his Master’s degree from IA University in Tehran after having completed his bachelor in Khayyam University of Mashhad, IRAN. Prior to founding Pratic Studio, Farzan was an associate architect at “Shirdel and Associates Architects”, and previously worked in both independent and collaborative design environments. Interested in creative problem solving and critical design thinking, Farzan has worked on multiple projects in various fields of design, including award-winning architectural projects, as well as furniture, products and artworks that have been featured in exhibitions.
Farzan Shamasblou has A++ Rating, valid through 2024. A++ stands for Noteworthy Rating. DBI Awards the A++ Rating to entities delivering noteworthy design efforts that showcase strong innovation, sound execution, and a clear alignment with project objectives. This rating underscores a capacity to produce meaningful creative outputs that address user needs while maintaining a high standard of quality. This certificate is awarded following a rigorous evaluation process led by an esteemed jury panel made up of journalists, academics, design professionals, and entrepreneurs worldwide. The assessment uses a blind peer-review methodology to ensure impartiality, with entries evaluated according to established guidelines and scored uniformly. Through this process, DBI highlights and honors noteworthy achievements in innovation, design quality, and creative capacity.
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