Shadlee Juices are made in 8 fruit flavors. For example pineapple, mango, sour cherry and etc,. In a simple and small research, the design team found that what are the subjects which people, specially youths like more. So the project was started. The packages are designed with colorful and flat illustration. In each package there are some objects with many details, for instant there is a fantasy face with some nature element, like leaves and fruits or a musical instrument, sport or fashion stuff and etc,. The color of each package is related to the color of it's fruit or flavor.
Designed by Mohammadreza Eslamparast
Recognized by A' Design Award.
He is a graphic designer in Iran. He was born in 1977 in the north of Iran. He started his activity in this field in 2002 when he was a student. He currently works with companies as a lecturer, designer and packaging consultant. He has been an official member of the Iranian Graphic Designer's Society since 2011. In 2009, he set up his own studio in Tehran. It has won many awards in the packaging section "Basteha festival" in Iran, including the first place in the biennial of packaging in 2020 and 2022. His designs are generally modern and minimal. In most of his works, there is hand drawing, because of his ability to draw by hand, he often designs his own works and pays special attention to details.
Mohammadreza Eslamparast has AA Rating, valid through 2025. AA stands for Excellent Rating. DBI Awards the AA Rating to entities demonstrating designs of high quality and innovation, marked by consistent performance and a commitment to delivering exceptional outcomes. This rating reflects a dedication to achieving excellence in innovation and design. This certificate is awarded following a rigorous evaluation process conducted by an esteemed jury panel, comprising a diverse group of experts from around the world, including journalists, academics, design professionals, and entrepreneurs. The assessment adheres to a blind peer-review methodology, ensuring complete impartiality. Entries are meticulously evaluated based on pre-established criteria, with scores being normalized and standardized to uphold fairness and consistency. This process recognizes and highlights excellent achievements in innovation, design quality, and creative capacity.
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