Moels and Co 528 is a mid modern century inspired wrist watch with a rectangular shaped case and an asymmetric dial which was sectioned according to the golden ratio. The dial is painted with a silver metallic base mixed with a pigment coating that provides a luminous finish and depending on the light circumstances the color of the dial changes creating an effect that is highly attractive. Without frills, complications or needless decorations this design is truly uncommon on today's market.
Designed by Betina Greca Menescal
Recognized by A' Design Award.
Betina Menescal is a born Brazilian, undergraduate architecture student at Westminster University in London and when the pandemic put the world in lockdown she put her creativity, focus and determination to teaching herself into the world of watchmaking. Given her personal interest in watches since she was 11, thanks to her father who is a longtime watch enthusiast and a collector, it is not surprising that Betina should have decided to create her own watch brand at age 21. She is heavily influenced by Mid-Century Modern, the Bauhaus and Dieter Rams; she is passionate about designing products that are simple, clean and beautiful.
Betina Greca Menescal has A- Rating, valid through 2023. A- stands for Professional Rating. DBI Awards the A- Rating to entities whose designs meet the baseline standards of professional craftsmanship and creative execution. This rating recognizes reliable and competent efforts that are professionally executed. This certificate is awarded following a rigorous evaluation process conducted by an esteemed jury panel, comprising a diverse group of experts from around the world, including journalists, academics, design professionals, and entrepreneurs. The assessment adheres to a blind peer-review methodology, ensuring complete impartiality. Entries are meticulously evaluated based on pre-established criteria, with scores being normalized and standardized to uphold fairness and consistency. This process acknowledges and celebrates professional achievements in innovation, design quality, and creative capacity.
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