They have incorporated the Bell and Drum Tower, which best represents Qionglai, and the map of Qionglai into the main image of the packaging by drawing them as abstract graphics. The great mountains of Qionglai have nurtured the people and culture of Qionglai and are an important vehicle for Qionglai. In their bottle label design, the abstract graphics are repeatedly superimposed on thin special paper, with light filtering through the bottle and the wine industry to create an image of Qionglai's local Tiantai Mountains, which when superimposed adds to its cultural weight.
Designed by EvanChen
Recognized by A' Design Award.
Designer/Lecturer/Design founder Master's degree in Art and Design from Suzhou University Bachelor of Visual communication, Anhui University ·He used to be a part-time teacher in the continuing education of Xi'an Jiaotong-Liverpool University and the School of Arts of Suzhou University, and participated in the major arts project of the National Social Science Fund. The design and research institute established by the institute has served frontline enterprises and institutions pursuing art, creativity, and quality, such as Budweiser Group, Changyu Group, BenQ Group, Guyue Longshan Group, Thomson Beijian, Suzhou University, Keya Brandy, Fourth Paradigm, Huida Gene, Bama Tea Industry, Eaton Industry, etc. ·The work has won the Platinum Award at the MUSE Design Award Muse in the United States, the Hanover iF Industrial Design Award in Germany, the Contemporary Good Design Award organized by the German Red Dot Award organization, and the Italian A'Design Award for Design (all gold/silver/copper). ·Participated in the outline discussion, visual design, and preparation for the opening argument meeting of the Suzhou University | National Social Science Foundation Art Major Project "Research on Chinese Brand Image Design and Internationalization Development".
EvanChen has AA++ Rating, valid through 2023. AA++ stands for Distinguished Rating. DBI Awards the AA++ Rating to entities whose output stands out for its distinguished blend of innovation, aesthetic sensibility, and meticulous craftsmanship. This rating signifies consistent achievements that exceed professional standards, demonstrating advanced solutions capable of leaving a lasting impression. This certificate is awarded following a rigorous evaluation process conducted by an esteemed jury panel comprising journalists, academics, design professionals, and entrepreneurs from around the globe. The assessment follows a blind peer-review methodology, ensuring impartial judgment. Entries are meticulously evaluated based on pre-established criteria, with scores normalized and standardized to uphold fairness. This process celebrates and highlights distinguished achievements in innovation, design quality, and creative capacity.
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