What would emotions look like in the visual world? This series of posters named Emotions represent four different types of basic emotions in visual form. The four emotions are Joy, Anger, Sadness, and Fear. The designer used contemporary visual language including abstract illustrations, vibrant colors, and dynamic typography to show the connection between emotions and facial expressions. In this design system, each visual language works as individual designs on its own. At the same time, all the poster designs work as a system.
Designed by Rui Ma
Recognized by A' Design Award.
Rui Ma is an award-winning designer, art director, and illustrator based in Los Angeles. With an MFA degree in Graphic Design and over eight years of professional work experience, she focuses on graphic design, art direction, branding, illustration, digital design, print design, experiential design, etc. She also has a passion for photography and fashion. Her work incorporates bold, dynamic typography and illustration, along with energetic colors. Rui started her career in New York City and decided to move to Los Angeles afterwards, she gained years of design experience in both cities. Rui has created work for a variety of clients including Google, Apple, Shopify, Facebook, Sundance Film Festival, PepsiCo, Stella Artois, and many more. Her work is recognized by international awards including A’ Design Awards, IDA Design Awards, GDUSA Awards,World Brand Design Society Awards, CSS Design Awards, CSS Winner, Awwwards, etc.,and featured on Creative Boom, Print Magazine, IdN World, Mindsparkle Magazine, and World Brand Design Society, We And The Color, Design & Paper, etc. Rui’s design inspiration comes from life, music, art, and other creative individuals she has worked with. After work, she spends her time creating digital illustrations and oil paintings and getting her inspiration from reading design magazines, going to museums and art galleries, watching movies, and listening to music. She believes visual communication design through different kinds of media can help solve problems and change the world.
Rui Ma has A++ Rating, valid through 2023. A++ stands for Noteworthy Rating. DBI Awards the A++ Rating to entities delivering noteworthy design efforts that showcase strong innovation, sound execution, and a clear alignment with project objectives. This rating underscores a capacity to produce meaningful creative outputs that address user needs while maintaining a high standard of quality. This certificate is awarded following a rigorous evaluation process led by an esteemed jury panel made up of journalists, academics, design professionals, and entrepreneurs worldwide. The assessment uses a blind peer-review methodology to ensure impartiality, with entries evaluated according to established guidelines and scored uniformly. Through this process, DBI highlights and honors noteworthy achievements in innovation, design quality, and creative capacity.
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The Design Business Index (DBI) is a merit-based rating system and professional directory founded to address one of the design industry’s biggest challenges: the difficulty of reliably assessing a designer’s true capabilities before a project begins. Through its partnership with the internationally recognized A’ Design Award, DBI combines a rigorous blind review process with transparent evaluation criteria to transform subjective design quality into objective credentials. By featuring only those who have demonstrated excellence under these stringent standards, DBI ensures a carefully curated pool of top talent, where clients can make confident, data-driven decisions about creative partnerships.
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By systematically reducing guesswork and eliminating reliance on subjective portfolio reviews alone, the Design Business Index creates a more efficient, trustworthy, and merit-based environment for both clients and designers. With DBI, top talent rises above the noise, clients gain peace of mind, and the entire global design community benefits from higher standards of creativity, innovation, and professional excellence.
Design Business Index champions design excellence, valuing official recognition from respected international juries over mere popularity. Our criteria focus on transparent, rigorous evaluations by peers, assessing quality, ethics, and innovation. Notably, the prestigious A' Design Award highlights truly exceptional projects, judged by academics, press members, and professionals using a documented scoring system. We exclusively feature professionals and studios that have earned at least one peer-reviewed award, particularly the A' Design Award, ensuring that our listings represent meritocratic accomplishment, innovation, and credibility.
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