These are branding projects for Q, an apple pie specialty store. The typography of the store's name, Q, was created using the apple as a motif and symbol for the store. All brand tools, including the exterior, interior, lighting, stools, uniforms, and packaging, were designed using this simple symbol. In keeping with the product concept of utilizing materials as they are, the tools are also designed simply, utilizing the colors and textures of the materials, such as paper and wood, as they are. All designs are in line with the store's vision of valuing the original taste of apples.
Designed by Nobuya Hayasaka
Recognized by A' Design Award.
He was born in 1987 in Sapporo, Japan, and studied a wide range of art disciplines at university, including fine art, crafts, video, and digital content, with a focus on media design. During his studies, he won the grand prix of the docomo Creators Cup two years in a row. Currently, he is a director of arica design inc. He uses his experience in a wide range of fields to work on branding and art direction for stores, inns, and companies. He has won national and international awards not only in graphic design, but also in the fields of illustration, video, advertising, and package design.
Nobuya Hayasaka has AA+ Rating, valid through 2023. AA+ stands for Superior Rating. DBI Awards the AA+ Rating to entities that have achieved notable success in innovation and design, demonstrating significant creative and technical prowess. This rating underscores a strong ability to deliver impactful and memorable solutions, showcasing superior quality and craftsmanship. This certificate is awarded following a rigorous evaluation process conducted by an esteemed jury panel, comprising a diverse group of experts from around the world, including journalists, academics, design professionals, and entrepreneurs. The assessment adheres to a blind peer-review methodology, ensuring complete impartiality. Entries are meticulously evaluated based on pre-established criteria, with scores being normalized and standardized to uphold fairness and consistency. This process celebrates and honors superior achievements in innovation, design quality, and creative capacity.
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