Mazurro's identity is a playful game of artistic conventions, an almost derealized or detached movie-like experience. Consumers are invited to explore the entire brand universe of Mazurro and the coffee bags are a part of the story. The packaging design is based on a very distinctive pattern hinged on the letter M. It determines the strong, dominant look of Mazurro coffee bags. The minimalistic, geometric form and strong contrasts combined with an Italian vibe make the bags stand out on store shelves.
Designed by SBF 19 Sp. z o.o.
Recognized by A' Design Award.
19 POŁUDNIK it’s the largest independent agency in southern Poland- based in Katowice. The agency specializes in branding, packaging and advertising campaigns for brands or service businesses. They also have a digital department that design websites, ecommerce and integrated online campaigns. Each project is created in close cooperation with strategists, copywriters and digital department , which at a later stage allows the project to be used in any medium. The unconventional approach to graphic design, attention to detail, allowed them to build a solid agency portfolio and expand activities to other countries in just a few years.
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