Aesthetics set Rx1 apart from other products in its category, but are appropriate for the context; it is a device normally hidden in an electronic closet and only seen when servicing. It embodies brand building design features that will be reused for other products (infographics, vents and rounded form). Graphics clearly indicate what plug has issues for improved usability, and they save cost by allowing led groups. Cost is also saved by capturing led Pcb close to surface, eliminating light pipes. Internal atrium and vent cooling strategy is optimized for efficient convection when wall mounted
Designed by Travis Baldwin
Recognized by A' Design Award.
With more than 20 years of award winning in-house & consultancy product design experience, my career focus is industrial design, innovation strategy, and high quality production. Crea Inc was started in 2004 in Colorado to work for a small tech startup there, and has continued successfully serving clients across the US, Europe, and globally. It is currently based in Bristol UK, a creative capital of Britain. Creative challenges are my passion and am always searching for opportunities to bring great products into the world.
Travis Baldwin has AA+ Rating, valid through 2022. AA+ stands for Superior Rating. DBI Awards the AA+ Rating to entities that have achieved notable success in innovation and design, demonstrating significant creative and technical prowess. This rating underscores a strong ability to deliver impactful and memorable solutions, showcasing superior quality and craftsmanship. This certificate is awarded following a rigorous evaluation process conducted by an esteemed jury panel, comprising a diverse group of experts from around the world, including journalists, academics, design professionals, and entrepreneurs. The assessment adheres to a blind peer-review methodology, ensuring complete impartiality. Entries are meticulously evaluated based on pre-established criteria, with scores being normalized and standardized to uphold fairness and consistency. This process celebrates and honors superior achievements in innovation, design quality, and creative capacity.
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The Design Business Index (DBI) is a merit-based rating system and professional directory founded to address one of the design industry’s biggest challenges: the difficulty of reliably assessing a designer’s true capabilities before a project begins. Through its partnership with the internationally recognized A’ Design Award, DBI combines a rigorous blind review process with transparent evaluation criteria to transform subjective design quality into objective credentials. By featuring only those who have demonstrated excellence under these stringent standards, DBI ensures a carefully curated pool of top talent, where clients can make confident, data-driven decisions about creative partnerships.
Beyond its directory, DBI offers a comprehensive DBI Credibility Suite™ designed to help designers and studios stand out in an overcrowded market. Each DBI-rated professional receives authoritative certificates, digital assets, and rating logos that validate their skills and attest to their proven creative excellence. These tools seamlessly integrate into websites, social media, and marketing materials—reinforcing trust, credibility, and, ultimately, market value. Notably, DBI ratings remain valid for a two-year period, encouraging ongoing professional development and highlighting those who continuously push the boundaries of innovation.
By systematically reducing guesswork and eliminating reliance on subjective portfolio reviews alone, the Design Business Index creates a more efficient, trustworthy, and merit-based environment for both clients and designers. With DBI, top talent rises above the noise, clients gain peace of mind, and the entire global design community benefits from higher standards of creativity, innovation, and professional excellence.
Design Business Index champions design excellence, valuing official recognition from respected international juries over mere popularity. Our criteria focus on transparent, rigorous evaluations by peers, assessing quality, ethics, and innovation. Notably, the prestigious A' Design Award highlights truly exceptional projects, judged by academics, press members, and professionals using a documented scoring system. We exclusively feature professionals and studios that have earned at least one peer-reviewed award, particularly the A' Design Award, ensuring that our listings represent meritocratic accomplishment, innovation, and credibility.
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