The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. In 2020, Rongxing started to collaborate with Yibang, the design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.
Designed by Xiner Zheng
Recognized by A' Design Award.
Xiner joined the Mucho San Francisco team in 2018. At Mucho, she works closely with clients including Apple, Paradigm, University of California, and Deem. She exemplifies a diverse array of skills from web, print, and illustration in fields ranging from fashion to tech gadgets. While it used to be common to specialize in merely a single trade, rapidly-changing technologies has proven it crucial for a designer to possess a wide assortment of technical know-how to stay current. Her design work Smart Wuxi Website won the 2020-2021 Website and Web Category of the A’ Design Award, her work Xphere Corporate Identity Rebranding won the 2020-2021 Graphics, Illustration and Visual Communication Design Category of the A’ Design Award and her Posters for Homeroom won the Wood Pencil of Graphic Design category of the D&AD Awards.
Xiner Zheng has A- Rating, valid through 2022. A- stands for Professional Rating. DBI Awards the A- Rating to entities whose designs meet the baseline standards of professional craftsmanship and creative execution. This rating recognizes reliable and competent efforts that are professionally executed. This certificate is awarded following a rigorous evaluation process conducted by an esteemed jury panel, comprising a diverse group of experts from around the world, including journalists, academics, design professionals, and entrepreneurs. The assessment adheres to a blind peer-review methodology, ensuring complete impartiality. Entries are meticulously evaluated based on pre-established criteria, with scores being normalized and standardized to uphold fairness and consistency. This process acknowledges and celebrates professional achievements in innovation, design quality, and creative capacity.
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