A book with 10 tangible lessons and 10 pieces of practical advice designed to help maximize sustainability. These 10 steps enable farmers to achieve a 'perfect' 10 rotations of grass grazing per year, and produce 10 tons of grass per hectare, a truly powerful number that will massively improve the sustainability of even the most efficient farm. A book grown entirely from the very grass that Irish farmers nurture - with each page, each word, and each diagram shaped by real grass roots as they grew.
Designed by Fabiano Dalmácio
Recognized by A' Design Award.
Fabiano Dalmácio is a Senior Art Director at Rothco, part of Accenture Interactive in Dublin, Ireland. Fab (as he is known) is Brazilian, and an Irish citizen. He has been making interesting and/or weird things in advertising since 2003. After spending 8 years in the Brazilian ad industry, Fabiano moved to Ireland in 2011. Fab has created award-winning ideas for brands such as AIB, Guinness, Tesco, MINI and BMW. He has been awarded at Cannes Lions, D&AD, The One Show, Clio, Epica, featured by Lürzer's Archive, and also part of the jury at New York Festivals, Ad Stars, Lisbon Tech and Adforum PHNX Tribute.
Fabiano Dalmácio has AA+ Rating, valid through 2022. AA+ stands for Superior Rating. DBI Awards the AA+ Rating to entities that have achieved notable success in innovation and design, demonstrating significant creative and technical prowess. This rating underscores a strong ability to deliver impactful and memorable solutions, showcasing superior quality and craftsmanship. This certificate is awarded following a rigorous evaluation process conducted by an esteemed jury panel, comprising a diverse group of experts from around the world, including journalists, academics, design professionals, and entrepreneurs. The assessment adheres to a blind peer-review methodology, ensuring complete impartiality. Entries are meticulously evaluated based on pre-established criteria, with scores being normalized and standardized to uphold fairness and consistency. This process celebrates and honors superior achievements in innovation, design quality, and creative capacity.
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