The Seeds of Faith - The Design of the Admission Letter for BFU, 2018. The whole set includes an admission letter, a notebook and an enrollment guidance. Four types of the letters illustrate stages of the growth process: Breeding, Germinating, Growing and Flourishing. The letter is colored dark green, with silver and golden dots or seeds. The concept of this design is the power of seeds, the research objects for Beijing Forestry University. College students in BFU are seeds, that, with the cultivation and irrigation, can release power to make important contributions in the future.
Designed by Xianming Hu
Recognized by A' Design Award.
Hu Xianming graduated from the Central Academy of Fine Arts. Now he is a teacher in the College of Art and Design of Beijing Forestry University and the deputy head of the Department of Visual Communication Design. He is a member of the French Creative Design Professional Committee, a visual design consultant of the Information Research Institute of the Ministry of Emergency Management, and a mentor of the Kunming Cultural and Creative Industry (design field). He has long been engaged in the research and practice of cultural creative design, brand visual identity design, interactive experience design, urban IP design, etc., with a focus on re-media visual design development and systematic creative visual design.
Xianming Hu has A- Rating, valid through 2022. A- stands for Professional Rating. DBI Awards the A- Rating to entities whose designs meet the baseline standards of professional craftsmanship and creative execution. This rating recognizes reliable and competent efforts that are professionally executed. This certificate is awarded following a rigorous evaluation process conducted by an esteemed jury panel, comprising a diverse group of experts from around the world, including journalists, academics, design professionals, and entrepreneurs. The assessment adheres to a blind peer-review methodology, ensuring complete impartiality. Entries are meticulously evaluated based on pre-established criteria, with scores being normalized and standardized to uphold fairness and consistency. This process acknowledges and celebrates professional achievements in innovation, design quality, and creative capacity.
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