The background of this design is that designers observed when people use tape, they often cannot find the tape cut where. The observation of subtle problems is what designers want to create. So they used gradient colors instead of traditional scotch tape. After the user uses the tape, due to the gradient, the tape incision will form an obvious color difference. The next time the user can easily find out where the tape cut is.
Designed by Bruce Tao
Recognized by A' Design Award.
Bruce Tao is a designer who committed to promote the development of industrial design in China and help design students out of confusion. Won more than 100 design awards in the domestic and overseas. Co-founded a scientific and technical corporation specializing in Intelligent Technology Equipment. Cooperated with students majoring in industrial design, computer, automation, intelligence, machinery and electronic information to jointly develop products. Got many national patents for scientific and technological inventions and awards.
Bruce Tao has AA Rating, valid through 2023. AA stands for Excellent Rating. DBI Awards the AA Rating to entities demonstrating designs of high quality and innovation, marked by consistent performance and a commitment to delivering exceptional outcomes. This rating reflects a dedication to achieving excellence in innovation and design. This certificate is awarded following a rigorous evaluation process conducted by an esteemed jury panel, comprising a diverse group of experts from around the world, including journalists, academics, design professionals, and entrepreneurs. The assessment adheres to a blind peer-review methodology, ensuring complete impartiality. Entries are meticulously evaluated based on pre-established criteria, with scores being normalized and standardized to uphold fairness and consistency. This process recognizes and highlights excellent achievements in innovation, design quality, and creative capacity.
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