134340 is a short music video and visualizes the titular song of the same title. In response to the lyrics, the video redesign dwarf planet Pluto as a white ball wanders through multiple dimensions of space. It contains simple geometric shapes modelling and keyframe animation of 30fps. The color palette consists mainly purple and blue to fit the space aesthetics of the video. The music video captures a 2D effect art style known as Cel Shading and combines animations into the 3D elements. 134340 project was entirely crafted and composed in 3D software Cinema 4D in a span of 2 months.
Designed by Zi Quan Lim
Recognized by A' Design Award.
Zi Quan Lim is a Malaysian student currently pursuing his Bachelor degree in Design Communication in Sunway University, Selangor, Malaysia. Zi incorporates mainstream pop music and motion graphics together to create a benchmark of his own visual images project. His passion in research helps encompass and strengthen his design process. His final college diploma project ‘134340’ was published in The One Academy gallery and submitted in 2019 Kancil Awards, a Malaysia annual advertising awards competition, which garnered him a Silver prize. He recently completed a 12-month internship in the U.S. Embassy Kuala Lumpur to help contribute creative graphics and ideas for their social media content during the COVID-19 pandemic.
Zi Quan Lim has A+++ Rating, valid through 2022. A+++ stands for Impressive Rating. DBI Awards the A+++ Rating to entities demonstrating impressive displays of creativity, quality, and innovation in their design endeavors. This rating applauds a consistently strong capacity to resonate with diverse audiences and stakeholders, reflecting thoughtful artistry and adept problem-solving. This certificate is awarded following a rigorous evaluation process conducted by an esteemed jury panel, comprising experts from various fields such as journalism, academia, design, and entrepreneurship. The assessment adheres to a blind peer-review methodology to ensure unbiased evaluation. Entries are meticulously judged against predetermined criteria, with scores normalized and standardized for consistency. This process recognizes and celebrates impressive achievements in innovation, design quality, and creative capacity.
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