Held in Hong Kong, Centrestage housed 240 fashion brands within a 9000m2 area. To uplift the image of this show, the concept Future Tribe was used to reflect the event’s mission in discovering Asia’s latest contemporary fashion brands. A visual narrative was developed by studying a mix of traditional cultural roots, together with symbolism from various belief systems such as body tattoos, runes, hierographic and then intermixed with new technology. The entry concourse, along with the exhibition hall’s central display and catwalk were given for this image uplift.
Designed by Hong Kong Trade Development Council
Recognized by A' Design Award.
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels.
Hong Kong Trade Development Council has AA++ Rating, valid through 2025. AA++ stands for Distinguished Rating. DBI Awards the AA++ Rating to entities whose output stands out for its distinguished blend of innovation, aesthetic sensibility, and meticulous craftsmanship. This rating signifies consistent achievements that exceed professional standards, demonstrating advanced solutions capable of leaving a lasting impression. This certificate is awarded following a rigorous evaluation process conducted by an esteemed jury panel comprising journalists, academics, design professionals, and entrepreneurs from around the globe. The assessment follows a blind peer-review methodology, ensuring impartial judgment. Entries are meticulously evaluated based on pre-established criteria, with scores normalized and standardized to uphold fairness. This process celebrates and highlights distinguished achievements in innovation, design quality, and creative capacity.
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