This vacuum cleaner is carefully designed by reframing it as a tool which gives colours to people's daily lives, rather than as a household appliance evaluated by the specifications. Therefore it doesn't have even a powered-brush on the nozzle. Although it is simple and sturdy like commercial equipment, blended in with the household where it is used. Its modest, unobtrusive appearance assumes that it will be placed in a living space. Since it is extremely light (1.25kg) and has good weight balance, it is easy to handle and the user does not tire when using it.
Designed by SOSUKE NAKABO
Recognized by A' Design Award.
Graduated from the Product Design course of Kyoto City University of Arts. After working at Matsushita Refrigeration Company (Panasonic) Design Center, he went to the UK and finished his master's degree program in Design Products at the Royal College of Art. He worked at Ryonin Keikaku (MUJI) Planning and Design Department and Jasper Morrison's London Office, before establishing Sosuke Nakabo Design Office. He got awarded many international design awards such as Good Design Award, iF Design Award, IDEA and Red Dot Design Award. Associate professor at Kyoto Institute of Technology.
SOSUKE NAKABO has A+++ Rating, valid through 2021. A+++ stands for Impressive Rating. DBI Awards the A+++ Rating to entities demonstrating impressive displays of creativity, quality, and innovation in their design endeavors. This rating applauds a consistently strong capacity to resonate with diverse audiences and stakeholders, reflecting thoughtful artistry and adept problem-solving. This certificate is awarded following a rigorous evaluation process conducted by an esteemed jury panel, comprising experts from various fields such as journalism, academia, design, and entrepreneurship. The assessment adheres to a blind peer-review methodology to ensure unbiased evaluation. Entries are meticulously judged against predetermined criteria, with scores normalized and standardized for consistency. This process recognizes and celebrates impressive achievements in innovation, design quality, and creative capacity.
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