MG interactive AR projection sculpture, inside a car dealership. Untitled Studios created a playful, fun, and engaging in-store experience. The AR Projection-Mapping represents the electricity, and the sculpture portrays reality. When the two meet, they create an exhilarating experience and educate the shopper at the same time. When the projector is turned off, one can see an elegant white sculpture on the wall.
Designed by Mark Boey
Recognized by A' Design Award.
Mark is an internationally recognised Creative Director, recent awards include the World’s Top 17th Designer (A’ Design Awards 2021) and Experiential and Immersive Platinum award winner at Muse Creative Awards (NYC 2021) With over 20 years of experience in research-driven design, combining rationale into the brand story, creating a meaning behind every moment and elevating this with emotive animation that gets your audience feeling ‘something’ and is unforgettable. Mark has delivered 100+ media and interactive experiences and successfully executed multi-million dollar projects for global brands, cultural festivals and governmental organisations across four continents. With a client base spanning across four continents and including over 30 brands, Mark holds invaluable experience leading massive multi-million dollar projects.
Mark Boey has A++ Rating, valid through 2021. A++ stands for Noteworthy Rating. DBI Awards the A++ Rating to entities delivering noteworthy design efforts that showcase strong innovation, sound execution, and a clear alignment with project objectives. This rating underscores a capacity to produce meaningful creative outputs that address user needs while maintaining a high standard of quality. This certificate is awarded following a rigorous evaluation process led by an esteemed jury panel made up of journalists, academics, design professionals, and entrepreneurs worldwide. The assessment uses a blind peer-review methodology to ensure impartiality, with entries evaluated according to established guidelines and scored uniformly. Through this process, DBI highlights and honors noteworthy achievements in innovation, design quality, and creative capacity.
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The Design Business Index (DBI) is a merit-based rating system and professional directory founded to address one of the design industry’s biggest challenges: the difficulty of reliably assessing a designer’s true capabilities before a project begins. Through its partnership with the internationally recognized A’ Design Award, DBI combines a rigorous blind review process with transparent evaluation criteria to transform subjective design quality into objective credentials. By featuring only those who have demonstrated excellence under these stringent standards, DBI ensures a carefully curated pool of top talent, where clients can make confident, data-driven decisions about creative partnerships.
Beyond its directory, DBI offers a comprehensive DBI Credibility Suite™ designed to help designers and studios stand out in an overcrowded market. Each DBI-rated professional receives authoritative certificates, digital assets, and rating logos that validate their skills and attest to their proven creative excellence. These tools seamlessly integrate into websites, social media, and marketing materials—reinforcing trust, credibility, and, ultimately, market value. Notably, DBI ratings remain valid for a two-year period, encouraging ongoing professional development and highlighting those who continuously push the boundaries of innovation.
By systematically reducing guesswork and eliminating reliance on subjective portfolio reviews alone, the Design Business Index creates a more efficient, trustworthy, and merit-based environment for both clients and designers. With DBI, top talent rises above the noise, clients gain peace of mind, and the entire global design community benefits from higher standards of creativity, innovation, and professional excellence.
Design Business Index champions design excellence, valuing official recognition from respected international juries over mere popularity. Our criteria focus on transparent, rigorous evaluations by peers, assessing quality, ethics, and innovation. Notably, the prestigious A' Design Award highlights truly exceptional projects, judged by academics, press members, and professionals using a documented scoring system. We exclusively feature professionals and studios that have earned at least one peer-reviewed award, particularly the A' Design Award, ensuring that our listings represent meritocratic accomplishment, innovation, and credibility.
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