Our main character is a talented packaging designer based in China's picturesque Hunan Province. Hunan is not only known for its rich cultural heritage and beautiful natural scenery, but also has nurtured many outstanding artists and creative talents. The designer's experience growing up in Hunan has infused his design work with unique cultural elements and aesthetic concepts.
As a freelance designer, he is not bound by the traditional employment relationship, but chooses to work as an independent contractor for different clients and projects. This career orientation gives him more creative freedom and flexibility, allowing him to choose projects based on his personal interests and expertise, while also requiring him to have good time management and self-promotion skills.
After more than ten years of unremitting efforts and practice, the designer has accumulated a wealth of design experience. From the initial exploration and learning to the current skillful application, his design skills and concepts have been significantly improved and improved. The experience of more than 10 years is not only the accumulation of time, but also the witness of his continuous growth and maturity in the field of design.
The designer's love of design work stems from his relentless pursuit of beauty and his desire for innovation. Every day, he spends a lot of time researching and analyzing the latest design trends and how to incorporate them into his work. His workbench is always filled with design magazines, hand-drawn sketches and color samples, which are tools for his exploration and experimentation. According to his peers, he once worked for 48 hours straight on a packaging design project to find the most suitable color mix and pattern layout, and this dedication to perfection reflects his passion for design.
His design works often have a distinct personal character, thanks to his unique views on design. He believes that packaging design is not only a means to protect products, but also an important medium to convey brand stories and cultural values. In one of his famous projects, he designed the packaging for a traditional tea, which not only cleverly integrated the local characteristics of Hunan, but also enhanced the market competitiveness of the product through modern design techniques, and achieved great success in the market, with sales increasing by 150% within six months of its launch.
The designer's talent and efforts have been widely recognized by the industry. Several of his design projects have won awards in international and national design competitions, for example, one of his innovative food packaging designs has won gold MEDALS in national and international packaging design competitions. In addition, he has been invited many times to design exhibitions to present his work and to communicate with designers around the world. These honors not only proved his design prowess, but also earned him more career opportunities and client trust.
The designer has not only achieved commercial success, but is also actively involved in industry activities and is committed to raising the standards of the entire design industry. He has been involved in the development of a series of industry standards and guidelines for packaging design, which aim to improve the sustainability and environmental protection of products. For example, he promotes the design principles of using recyclable materials and reducing packaging waste, which are widely used in product packaging for multiple brands and effectively reduce the environmental burden.
The designer's personal appeal is first and foremost reflected in his unparalleled creativity and imagination. He is able to transform mundane objects into works of art with story and emotional value. In a famous project, he combined traditional cultural elements with modern design concepts to create a series of packaging designs that both have national characteristics and conform to modern aesthetics, which not only won the hearts of consumers, but also brought great market influence to the brand.
With years of experience and excellent design work, the designer has established a strong influence within the packaging design industry. His design concepts and methods have become a model for many young designers to learn from.
Jing Chen DBI Rating
A-
2025
Professional Rating
Assigned to entities whose performance demonstrates competent craftsmanship, meeting baseline standards of quality required for professional recognition.
Jing Chen has A- Rating, valid through 2025. A- stands for Professional Rating. DBI Awards the A- Rating to entities whose designs meet the baseline standards of professional craftsmanship and creative execution. This rating recognizes reliable and competent efforts that are professionally executed. This certificate is awarded following a rigorous evaluation process conducted by an esteemed jury panel, comprising a diverse group of experts from around the world, including journalists, academics, design professionals, and entrepreneurs. The assessment adheres to a blind peer-review methodology, ensuring complete impartiality. Entries are meticulously evaluated based on pre-established criteria, with scores being normalized and standardized to uphold fairness and consistency. This process acknowledges and celebrates professional achievements in innovation, design quality, and creative capacity.
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About DBI
The Design Business Index (DBI) is a merit-based rating system and professional directory founded to address one of the design industry’s biggest challenges: the difficulty of reliably assessing a designer’s true capabilities before a project begins. Through its partnership with the internationally recognized A’ Design Award, DBI combines a rigorous blind review process with transparent evaluation criteria to transform subjective design quality into objective credentials. By featuring only those who have demonstrated excellence under these stringent standards, DBI ensures a carefully curated pool of top talent, where clients can make confident, data-driven decisions about creative partnerships.
Beyond its directory, DBI offers a comprehensive DBI Credibility Suite™ designed to help designers and studios stand out in an overcrowded market. Each DBI-rated professional receives authoritative certificates, digital assets, and rating logos that validate their skills and attest to their proven creative excellence. These tools seamlessly integrate into websites, social media, and marketing materials—reinforcing trust, credibility, and, ultimately, market value. Notably, DBI ratings remain valid for a two-year period, encouraging ongoing professional development and highlighting those who continuously push the boundaries of innovation.
By systematically reducing guesswork and eliminating reliance on subjective portfolio reviews alone, the Design Business Index creates a more efficient, trustworthy, and merit-based environment for both clients and designers. With DBI, top talent rises above the noise, clients gain peace of mind, and the entire global design community benefits from higher standards of creativity, innovation, and professional excellence.
Design Business Index champions design excellence, valuing official recognition from respected international juries over mere popularity. Our criteria focus on transparent, rigorous evaluations by peers, assessing quality, ethics, and innovation. Notably, the prestigious A' Design Award highlights truly exceptional projects, judged by academics, press members, and professionals using a documented scoring system. We exclusively feature professionals and studios that have earned at least one peer-reviewed award, particularly the A' Design Award, ensuring that our listings represent meritocratic accomplishment, innovation, and credibility.
