Born from a journey of self-love and a relentless passion for design, Edalou is a woman's accessories label based in Paris— created to meet women at the intersection of quality, functionality, and conscious style.
Each piece is conceived with multi-functional and versatile elements that appeal to a wide range of women looking for modern designs. Thoughtfully sourced luxury materials are the basis to creating quality pieces with a message of self-love and empowerment for women everywhere.
While living in New York City, founder Eda Lourdes Aguilar transformed through real life chronicles of personal growth and professional hurdles. It was this reinvention that led her to the creation of Edalou after working for over a decade in finance. Once her debut handbag was nominated for a prestigious award in New York City, Eda found her calling and knew she had to embrace the Rock that was beating in her heart.
Her path took her from finance to fashion, from the Big Apple to the City of Lights. Arriving in Paris after falling in love, Edalou's inspiration for the brand and the motor driving her heart remain: her empowering girlfriends, a love for music, the practice of dance, and the belief in improving the world through the evolution of consumption.
La Coucou is made in Paris, France. Each of the leather and gold metal components have been carefully selected to provide a modern allure of luxury and to remind the wearer to enjoy every moment life has to offer with its multiple looks and functionality. La Coucou has inspired a whole collection of products that are multi lux versatile with endless possibilities.
About the Founder: Eda Lourdes Aguilar
Born and raised in Puerto Rico, Eda Lourdes was drawn to the creative world at a very young age through her involvement with dancing, modeling, television, and theater. Eda’s mentors and professors ultimately inspired her to make the move from finance to fashion.
Eda received a Bachelor’s Degree in Business Administration from the University of Puerto Rico in 2000 and completed a Master’s Degree in Business Administration from the Fuqua School of Business at Duke University in 2007.
After working for fifteen years in finance and investments, Eda relocated to France from New York City as a result of finding love in Paris. While Eda is a passionate entrepreneur, she is also a proud mommy to Yohan and Jarod.
In May 2019, she was nominated for the Independent Handbag Designer Awards competition in New York City, which led her to dream of launching her brand.
Having attended Parsons the New School for Art & Design and working for the fashion houses of Kenzo, Iro, Apparis, Miriam Budet, Koshka and Lemloren, Eda received an insider experience of the industry, which she leveraged to launch her line, Edalou Paris.
Eda’s drive is to design for visionary women, who are professional, discerning, active, and stylish. With the mantra: ROCK DANCE & LOVE, Eda's design inspiration comes from the strong women in her life, starting with her Mother, her aunts, and her loyal girlfriends. The second muse is her love affair with the lifestyle, culture, and fashion of her favorite cities: San Juan, New York, and Paris.
Traveling between these three cities, she was inspired to design the life she wanted to live and work hard for her dreams.
Her mentors and professors include Ita Medina, Petra Bravo, Waldo Garcia, Caridad Fernandez, Marcelino Alcala, and recently Pedro Aviles of the Hip Hop Moms.
Eda Aguilar DBI Rating
A-
2022
Professional Rating
Assigned to entities whose performance demonstrates competent craftsmanship, meeting baseline standards of quality required for professional recognition.
Eda Aguilar has A- Rating, valid through 2022. A- stands for Professional Rating. DBI Awards the A- Rating to entities whose designs meet the baseline standards of professional craftsmanship and creative execution. This rating recognizes reliable and competent efforts that are professionally executed. This certificate is awarded following a rigorous evaluation process conducted by an esteemed jury panel, comprising a diverse group of experts from around the world, including journalists, academics, design professionals, and entrepreneurs. The assessment adheres to a blind peer-review methodology, ensuring complete impartiality. Entries are meticulously evaluated based on pre-established criteria, with scores being normalized and standardized to uphold fairness and consistency. This process acknowledges and celebrates professional achievements in innovation, design quality, and creative capacity.
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About DBI
The Design Business Index (DBI) is a merit-based rating system and professional directory founded to address one of the design industry’s biggest challenges: the difficulty of reliably assessing a designer’s true capabilities before a project begins. Through its partnership with the internationally recognized A’ Design Award, DBI combines a rigorous blind review process with transparent evaluation criteria to transform subjective design quality into objective credentials. By featuring only those who have demonstrated excellence under these stringent standards, DBI ensures a carefully curated pool of top talent, where clients can make confident, data-driven decisions about creative partnerships.
Beyond its directory, DBI offers a comprehensive DBI Credibility Suite™ designed to help designers and studios stand out in an overcrowded market. Each DBI-rated professional receives authoritative certificates, digital assets, and rating logos that validate their skills and attest to their proven creative excellence. These tools seamlessly integrate into websites, social media, and marketing materials—reinforcing trust, credibility, and, ultimately, market value. Notably, DBI ratings remain valid for a two-year period, encouraging ongoing professional development and highlighting those who continuously push the boundaries of innovation.
By systematically reducing guesswork and eliminating reliance on subjective portfolio reviews alone, the Design Business Index creates a more efficient, trustworthy, and merit-based environment for both clients and designers. With DBI, top talent rises above the noise, clients gain peace of mind, and the entire global design community benefits from higher standards of creativity, innovation, and professional excellence.
Design Business Index champions design excellence, valuing official recognition from respected international juries over mere popularity. Our criteria focus on transparent, rigorous evaluations by peers, assessing quality, ethics, and innovation. Notably, the prestigious A' Design Award highlights truly exceptional projects, judged by academics, press members, and professionals using a documented scoring system. We exclusively feature professionals and studios that have earned at least one peer-reviewed award, particularly the A' Design Award, ensuring that our listings represent meritocratic accomplishment, innovation, and credibility.
