Alessandro Inno is the founder and president of inogroup. He acquired his professional experience as a production and design supervisor and manager at some of Italy’s most important shipyards, including Cantieri Navali del Golfo and Italcraft for almost 15 years and successively. In 1998 he founded Inò Group, putting into practice his idea of revolutionizing the yachting design world with a winning combination of engineering know-how and architectural culture. Alessandro Inno designs motor and sailing yachts, with just one objective in mind: innovating and looking to the future with creativity and technology. The sky is grey on the Roman coast, but Inno’s welcome is like a ray of sunshine. He gives off a sense of energy and optimism, but above all, practicality. The Craftsmanship and technology go hand in hand in the work of Ino Group, a Roman boat design studio founded in 1998. It works for major yards both in Italy and around the world, including Azimut, Salpa, Emirates Boats and Raphael Yacht. As well as using highly sophisticated software, they also produce drawings by hand. «I always start with a hand drawing», he tells us, showing us a pile of A4 sheets. A number of sketches on shiny paper are the oldest: «I keep them because even old ideas can be a source of great inspiration». In fact, Alessandro Inno feels like a craftsman to all intents and purposes. His words reveal a somewhat old-fashioned sense of work, consisting of dedication and consistency, but also poetry and a real love for what he does.
Today, Ino Group primarily works with yards that carry out production boats. «It’s important to keep the entire process under control and keep the production costs low», he explains to us. This is his studio’s real strength: putting forward top-quality projects at contained costs. «Working for a large yard that builds custom mega yachts is a very different matter». Ino Group obviously does this too, but stepping things up a gear: designing in a financially sustainable manner, anticipating everything from the outset, mechanical parts included. Production boats are not child’s play. «By designing everything down to the smallest detail we help the yard build production boats of excellent quality». This is clearly demonstrated by the experience at Cobrey Yacht. This Polish firm was established in 2004. Its line of boats, designed by the studio run by Alessandro Inno (personally responsible for the 28,33, 50Fly,50HT, 42Fly), has set a trend. Design work was recently completed on the new Cobrey C70 Infinity. «We’re very satisfied. We’re building it now». Italian design, quality materials, safety and luxury, all in a single boat.
Alessandro Inno DBI Rating
A+++
2024
Impressive Rating
Highlights designers and teams who stand out for remarkable creativity, execution, and overall excellence, demonstrating a notable level of impact and aesthetic appeal.
Alessandro Inno has A+++ Rating, valid through 2024. A+++ stands for Impressive Rating. DBI Awards the A+++ Rating to entities demonstrating impressive displays of creativity, quality, and innovation in their design endeavors. This rating applauds a consistently strong capacity to resonate with diverse audiences and stakeholders, reflecting thoughtful artistry and adept problem-solving. This certificate is awarded following a rigorous evaluation process conducted by an esteemed jury panel, comprising experts from various fields such as journalism, academia, design, and entrepreneurship. The assessment adheres to a blind peer-review methodology to ensure unbiased evaluation. Entries are meticulously judged against predetermined criteria, with scores normalized and standardized for consistency. This process recognizes and celebrates impressive achievements in innovation, design quality, and creative capacity.
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