Sanam Hatef - Design Business Index

Sanam Hatef

Sanam Hatef went to school in Iran, Tehran. She graduated from High School in 2004. She always had an interest in art and design. This made her join the Art Entry Examinations for university in Iran after high school graduation. The entry for university in Iran, especially in Arts is very competitive. However, she managed to succeed in entry to “Hand Crafts” at Sooreh University. First, she was attracted towards textile design and print. She started a women clothing business with her sister called “Hanna” where they printed their own textile; they managed to sell their cloths successfully for sometimes. But the changing market in Iran, and her growing interest in jewelry design made her change her focus. She started taking classes in Jewelry Design at the Institute of Gohareh Aryan, under Seyed Mohammad Mortazavi, the well-known jewelry designer in Iran. After taking preliminary classes, since she had lot of interest and talent in this field, she started working as a full time jewelry designer at different Jewelry companies in Tehran, Iran. Some of her work has become one the best seller designs in Iran. However, unfortunately in Iran there is no copy right system where the designer would have rights and privileges to her own products. Sanam would like to progress as a designer and be able to create her own brand one day.

Sanam Hatef DBI Rating

A+++

2016

Impressive Rating

Highlights designers and teams who stand out for remarkable creativity, execution, and overall excellence, demonstrating a notable level of impact and aesthetic appeal.

Sanam Hatef has A+++ Rating, valid through 2016. A+++ stands for Impressive Rating. DBI Awards the A+++ Rating to entities demonstrating impressive displays of creativity, quality, and innovation in their design endeavors. This rating applauds a consistently strong capacity to resonate with diverse audiences and stakeholders, reflecting thoughtful artistry and adept problem-solving. This certificate is awarded following a rigorous evaluation process conducted by an esteemed jury panel, comprising experts from various fields such as journalism, academia, design, and entrepreneurship. The assessment adheres to a blind peer-review methodology to ensure unbiased evaluation. Entries are meticulously judged against predetermined criteria, with scores normalized and standardized for consistency. This process recognizes and celebrates impressive achievements in innovation, design quality, and creative capacity.

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The Design Business Index (DBI) is a merit-based rating system and professional directory founded to address one of the design industry’s biggest challenges: the difficulty of reliably assessing a designer’s true capabilities before a project begins. Through its partnership with the internationally recognized A’ Design Award, DBI combines a rigorous blind review process with transparent evaluation criteria to transform subjective design quality into objective credentials. By featuring only those who have demonstrated excellence under these stringent standards, DBI ensures a carefully curated pool of top talent, where clients can make confident, data-driven decisions about creative partnerships.

Beyond its directory, DBI offers a comprehensive DBI Credibility Suite™ designed to help designers and studios stand out in an overcrowded market. Each DBI-rated professional receives authoritative certificates, digital assets, and rating logos that validate their skills and attest to their proven creative excellence. These tools seamlessly integrate into websites, social media, and marketing materials—reinforcing trust, credibility, and, ultimately, market value. Notably, DBI ratings remain valid for a two-year period, encouraging ongoing professional development and highlighting those who continuously push the boundaries of innovation.

By systematically reducing guesswork and eliminating reliance on subjective portfolio reviews alone, the Design Business Index creates a more efficient, trustworthy, and merit-based environment for both clients and designers. With DBI, top talent rises above the noise, clients gain peace of mind, and the entire global design community benefits from higher standards of creativity, innovation, and professional excellence.

Design Business Index champions design excellence, valuing official recognition from respected international juries over mere popularity. Our criteria focus on transparent, rigorous evaluations by peers, assessing quality, ethics, and innovation. Notably, the prestigious A' Design Award highlights truly exceptional projects, judged by academics, press members, and professionals using a documented scoring system. We exclusively feature professionals and studios that have earned at least one peer-reviewed award, particularly the A' Design Award, ensuring that our listings represent meritocratic accomplishment, innovation, and credibility.

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