Lizunov Valery
First of all our design bureau
prefers public interiors over private ones. Well, there is a great
difference whether your project is seen and admired by one
family – or by hundreds of people every day! When you work
on a private house or an apartment you are customer-oriented
and it is not for your own self that you are trying hard. You
need to get under the person’s skin and produce a residence
where this person will be comfortable. You need to be a psychologist,
because otherwise it won’t work and the house will
be beautiful but unlived-in. why it happens this way is beyond
me, but most of the time people require detailed getting into
their preferences, interests, and lifestyle.
Naturally, there are some sure moves that we now use, now
try to get away from. For example, wooden floors are always
popular in restaurants and light-colored interiors work well.
White tablecloths are another great thing. Even when you are
passing by a restaurant, look inside and see white tablecloths
– you automatically think they will feed you well here. This is
sheer psychology working. Then there are things we try not
to do. Any imitation used to be an absolute no-no for me. I
don’t appreciate fake at all. If it looks like stone – it should be
stone, if it seems to be concrete – it should be concrete, and
of it presents itself as wood – then we use wood. A natural
interior demands sincerity.
In the European part of Russia and CIS, the level is generally growing.
For instance, the Ukraine us spurring up
quite a bit. There are rather many interesting interiors in
Kiev. Naturally, capitals are a little different, everything is
more advanced there than out in the regions, and a demand
for such premises is greater there leading to their
greater number. Overall, to my viewpoint, Russian public
interiors are better off than the residential ones, as they
are highly visible, discussed by people and the competition
is more rigorous. | Of course, there is specific fashion
both in the global and local interior market. Fashion is
always there and some most current trends always exist.
We try not to follow it blindly while being at least in the
trend. Because of this, I think, our projects never become
outdated and stay up-to-date. On the other hand, our
eateries, unfortunately, do not operate as long as they
could have, although they are capable of staying cuttingedge
fashionable for a long while.
