The installation at ComplexCon Hong Kong 2025 presented a retail environment structured through a phygital system combining spatial design and interactive interfaces. AR try on kiosks, embedded displays and a mobile pre order interface formed a continuous see now try now order now sequence. Curved reflective surfaces and multi directional openings guided circulation, while integrated data capture enabled real time feedback for demand based production, illustrating a hybrid approach to contemporary fashion retail environments.
Designed by FabriX World
Recognized by A' Design Award.
FabriX is a digital fashion platform founded in Hong Kong in 2022. It operates at the intersection of fashion and technology, providing tools and infrastructure for designers to develop and present digital collections across physical and virtual environments. Its activities include exhibition curation, technology integration, and industry collaboration. FabriX has participated in international fashion events including London Fashion Week, Paris Fashion Week and Pitti Immagine Uomo, contributing to the development of digital fashion practices and alternative retail models.
FabriX World has A+++ Rating, valid through 2026. A+++ stands for Impressive Rating. DBI Awards the A+++ Rating to entities demonstrating impressive displays of creativity, quality, and innovation in their design endeavors. This rating applauds a consistently strong capacity to resonate with diverse audiences and stakeholders, reflecting thoughtful artistry and adept problem-solving. This certificate is awarded following a rigorous evaluation process conducted by an esteemed jury panel, comprising experts from various fields such as journalism, academia, design, and entrepreneurship. The assessment adheres to a blind peer-review methodology to ensure unbiased evaluation. Entries are meticulously judged against predetermined criteria, with scores normalized and standardized for consistency. This process recognizes and celebrates impressive achievements in innovation, design quality, and creative capacity.
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