This low speed vehicle has been designed to deliver accessible and efficient mobility in urban and community environments. Its form language reflects the refined aesthetics of modern electric vehicles, with sharp proportions, smooth surfaces, and streamlined Led lighting. A widened entry frame, lowered ground clearance, and adjustable seating improve comfort and ease of use for people of all ages. Built on a standardized platform with a scalable battery system, the design extends from compact to larger formats, enabling versatile applications from neighborhood mobility to resorts.
Designed by Jonghwi Lee
Recognized by A' Design Award.
Jonghwi Lee is an industrial designer based in Seoul, South Korea, specializing in the transportation and mobility sector. Currently practicing at Daedong Mobility, Lee focuses on developing practical design solutions for low-speed vehicles (LSVs), robotics, and specialized utility transport. His approach applies human-centered methodologies to optimize structural efficiency, usability, and manufacturing feasibility in heavy and specialized vehicles. By researching modular platforms and functional materials, Lee aims to contribute to the advancement of mobility systems. The design process integrates continuous ergonomic testing and mechanical research to solve complex physical constraints, providing accessible industrial design outcomes for modern transportation infrastructure.
Jonghwi Lee has AA Rating, valid through 2026. AA stands for Excellent Rating. DBI Awards the AA Rating to entities demonstrating designs of high quality and innovation, marked by consistent performance and a commitment to delivering exceptional outcomes. This rating reflects a dedication to achieving excellence in innovation and design. This certificate is awarded following a rigorous evaluation process conducted by an esteemed jury panel, comprising a diverse group of experts from around the world, including journalists, academics, design professionals, and entrepreneurs. The assessment adheres to a blind peer-review methodology, ensuring complete impartiality. Entries are meticulously evaluated based on pre-established criteria, with scores being normalized and standardized to uphold fairness and consistency. This process recognizes and highlights excellent achievements in innovation, design quality, and creative capacity.
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